Global Digital Marketing Spending Market 2018 - Industry Research Report

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Global Digital Marketing Spending Market 2018 - Industry Research Report

 Published Date : Sep-2018   |    Format :PDF |    Number of Pages : 107   |    Publisher : Extense Research

This report studies the global Digital Marketing Spending market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Digital Marketing Spending market by companies, region, type and end-use industry.

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.
Digital advertising is the fastest-growing segment of the global market for advertising spending. The increasing use of smartphones and the availability of cheap internet services are the two major factors propelling the growth prospects for this market. More than 30% of companies are planning to spend around 75% of their advertising budgets on digital marketing within the next five years.
Much of the global digital marketing spending market’s growth can be attributed to the fact that these platforms are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by enterprises to increase their customer bases. The ability of strategically planned interactive campaigns to effectively engage clients will result in greater adoption of digital platforms during the forecast period.
In 2017, the global Digital Marketing Spending market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

This report focuses on the global top players, covered
     Comcast
    AT&T
    P&G
    Verizon
    General Motors
    American Express
    Fiat Chrysler
    Ford
    Johnson & Johnson
    JPMorgan Chase
    L'Oréal
    Nissan
    Pfizer
    Toyota
    Unilever
    Volkswagen
    Walt Disney

Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India

Market segment by Type, the product can be split into
    Search ads
    Display ads
    Social media
    Email marketing
    Others

Market segment by Application, split into
    Desktop
    Mobile

The study objectives of this report are:
    To study and forecast the market size of Digital Marketing Spending in global market.
    To analyze the global key players, SWOT analysis, value and global market share for top players.
    To define, describe and forecast the market by type, end use and region.
    To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
    To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
    To identify significant trends and factors driving or inhibiting the market growth.
    To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
    To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
    To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
    To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Digital Marketing Spending are as follows:
    History Year: 2013-2017
    Base Year: 2017
    Estimated Year: 2018
    Forecast Year 2018 to 2025
For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders
Digital Marketing Spending Manufacturers
Digital Marketing Spending Distributors/Traders/Wholesalers
Digital Marketing Spending Subcomponent Manufacturers
Industry Association
Downstream Vendors

Available Customizations
With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Digital Marketing Spending market, by end-use.
Detailed analysis and profiles of additional market players.

Global Digital Marketing Spending Market Size, Status and Forecast 2025
1 Industry Overview of Digital Marketing Spending
    1.1  Digital Marketing Spending Market Overview
        1.1.1 Digital Marketing Spending Product Scope
        1.1.2 Market Status and Outlook
    1.2 Global Digital Marketing Spending Market Size and Analysis by Regions (2013-2018)
        1.2.1 United States
        1.2.2 Europe
        1.2.3 China
        1.2.4 Japan
        1.2.5 Southeast Asia
        1.2.6 India
    1.3 Digital Marketing Spending Market by Type
        1.3.1 Search ads
        1.3.2 Display ads
        1.3.3 Social media
        1.3.4 Email marketing
        1.3.5 Others
    1.4 Digital Marketing Spending Market by End Users/Application
        1.4.1 Desktop
        1.4.2 Mobile

2 Global Digital Marketing Spending Competition Analysis by Players
    2.1 Digital Marketing Spending Market Size (Value) by Players (2013-2018)
    2.2 Competitive Status and Trend
        2.2.1 Market Concentration Rate
        2.2.2 Product/Service Differences
        2.2.3 New Entrants
        2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles
    3.1  Comcast
        3.1.1 Company Profile
        3.1.2 Main Business/Business Overview
        3.1.3 Products, Services and Solutions
        3.1.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.2 AT&T
        3.2.1 Company Profile
        3.2.2 Main Business/Business Overview
        3.2.3 Products, Services and Solutions
        3.2.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.3 P&G
        3.3.1 Company Profile
        3.3.2 Main Business/Business Overview
        3.3.3 Products, Services and Solutions
        3.3.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.4 Verizon
        3.4.1 Company Profile
        3.4.2 Main Business/Business Overview
        3.4.3 Products, Services and Solutions
        3.4.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.5 General Motors
        3.5.1 Company Profile
        3.5.2 Main Business/Business Overview
        3.5.3 Products, Services and Solutions
        3.5.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.6 American Express
        3.6.1 Company Profile
        3.6.2 Main Business/Business Overview
        3.6.3 Products, Services and Solutions
        3.6.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.7 Fiat Chrysler
        3.7.1 Company Profile
        3.7.2 Main Business/Business Overview
        3.7.3 Products, Services and Solutions
        3.7.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.8 Ford
        3.8.1 Company Profile
        3.8.2 Main Business/Business Overview
        3.8.3 Products, Services and Solutions
        3.8.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.9 Johnson & Johnson
        3.9.1 Company Profile
        3.9.2 Main Business/Business Overview
        3.9.3 Products, Services and Solutions
        3.9.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.10 JPMorgan Chase
        3.10.1 Company Profile
        3.10.2 Main Business/Business Overview
        3.10.3 Products, Services and Solutions
        3.10.4 Digital Marketing Spending Revenue (Million USD) (2013-2018)
    3.11 L'Oréal
    3.12 Nissan
    3.13 Pfizer
    3.14 Toyota
    3.15 Unilever
    3.16 Volkswagen
    3.17 Walt Disney

4 Global Digital Marketing Spending Market Size by Type and Application (2013-2018)
    4.1 Global Digital Marketing Spending Market Size by Type (2013-2018)
    4.2 Global Digital Marketing Spending Market Size by Application (2013-2018)
    4.3 Potential Application of Digital Marketing Spending in Future
    4.4 Top Consumer/End Users of Digital Marketing Spending

5 United States Digital Marketing Spending Development Status and Outlook
    5.1 United States Digital Marketing Spending Market Size (2013-2018)
    5.2 United States Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    5.3 United States Digital Marketing Spending Market Size by Application (2013-2018)

6 Europe Digital Marketing Spending Development Status and Outlook
    6.1 Europe Digital Marketing Spending Market Size (2013-2018)
    6.2 Europe Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    6.3 Europe Digital Marketing Spending Market Size by Application (2013-2018)

7 China Digital Marketing Spending Development Status and Outlook
    7.1 China Digital Marketing Spending Market Size (2013-2018)
    7.2 China Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    7.3 China Digital Marketing Spending Market Size by Application (2013-2018)

8 Japan Digital Marketing Spending Development Status and Outlook
    8.1 Japan Digital Marketing Spending Market Size (2013-2018)
    8.2 Japan Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    8.3 Japan Digital Marketing Spending Market Size by Application (2013-2018)

9 Southeast Asia Digital Marketing Spending Development Status and Outlook
    9.1 Southeast Asia Digital Marketing Spending Market Size (2013-2018)
    9.2 Southeast Asia Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    9.3 Southeast Asia Digital Marketing Spending Market Size by Application (2013-2018)

10 India Digital Marketing Spending Development Status and Outlook
    10.1 India Digital Marketing Spending Market Size (2013-2018)
    10.2 India Digital Marketing Spending Market Size and Market Share by Players (2013-2018)
    10.3 India Digital Marketing Spending Market Size by Application (2013-2018)

11 Market Forecast by Regions, Type and Application (2018-2025)
    11.1 Global Digital Marketing Spending Market Size (Value) by Regions (2018-2025)
        11.1.1 United States Digital Marketing Spending Revenue and Growth Rate (2018-2025)
        11.1.2 Europe Digital Marketing Spending Revenue and Growth Rate (2018-2025)
        11.1.3 China Digital Marketing Spending Revenue and Growth Rate (2018-2025)
        11.1.4 Japan Digital Marketing Spending Revenue and Growth Rate (2018-2025)
        11.1.5 Southeast Asia Digital Marketing Spending Revenue and Growth Rate (2018-2025)
        11.1.6 India Digital Marketing Spending Revenue and Growth Rate (2018-2025)
    11.2 Global Digital Marketing Spending Market Size (Value) by Type (2018-2025)
    11.3 Global Digital Marketing Spending Market Size by Application (2018-2025)

12 Digital Marketing Spending Market Dynamics
    12.1 Digital Marketing Spending Market Opportunities
    12.2 Digital Marketing Spending Challenge and Risk
        12.2.1 Competition from Opponents
        12.2.2 Downside Risks of Economy
    12.3 Digital Marketing Spending Market Constraints and Threat
        12.3.1 Threat from Substitute
        12.3.2 Government Policy
        12.3.3 Technology Risks
    12.4 Digital Marketing Spending Market Driving Force
        12.4.1 Growing Demand from Emerging Markets
        12.4.2 Potential Application

13 Market Effect Factors Analysis
    13.1 Technology Progress/Risk
        13.1.1 Substitutes
        13.1.2 Technology Progress in Related Industry
    13.2 Consumer Needs Trend/Customer Preference
    13.3 External Environmental Change
        13.3.1 Economic Fluctuations
        13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix
    Methodology
    Analyst Introduction
    Data Source



List of Tables and Figures

    Figure Global Digital Marketing Spending Market Size (Million USD) Status and Outlook (2013-2018)
    Table Global Digital Marketing Spending Revenue (Million USD) Comparison by Regions (2013-2018)
    Figure Global Digital Marketing Spending Market Share by Regions (2013-2018)
    Figure United States Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Figure Europe Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Figure China Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Figure Japan Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Figure Southeast Asia Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Figure India Digital Marketing Spending Market Size (Million USD) and Growth Rate by Regions (2013-2018)
    Table Global Digital Marketing Spending Revenue (Million USD) and Growth Rate (%) Comparison by Product (2013-2018)
    Figure Global Digital Marketing Spending Revenue Market Share by Type in 2017
    Figure Search ads Market Size (Million USD) and Growth Rate (2013-2018)
    Figure Display ads Market Size (Million USD) and Growth Rate (2013-2018)
    Figure Social media Market Size (Million USD) and Growth Rate (2013-2018)
    Figure Email marketing Market Size (Million USD) and Growth Rate (2013-2018)
    Figure Others Market Size (Million USD) and Growth Rate (2013-2018)
    Figure Global Digital Marketing Spending Market Share by Application in 2017
    Figure Digital Marketing Spending Market Size (Million USD) and Growth Rate in Desktop (2013-2018)
    Figure Digital Marketing Spending Market Size (Million USD) and Growth Rate in Mobile (2013-2018)
    Figure Digital Marketing Spending Market Size (Million USD) and Growth Rate in Applications 3 (2013-2018)
    Table Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure Digital Marketing Spending Market Size Share by Players in 2013
    Figure Digital Marketing Spending Market Size Share by Players in 2017
    Table  Comcast Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of  Comcast (2013-2018)
    Figure  Comcast Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table AT&T Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of AT&T (2013-2018)
    Figure AT&T Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table P&G Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of P&G (2013-2018)
    Figure P&G Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Verizon Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of Verizon (2013-2018)
    Figure Verizon Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table General Motors Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of General Motors (2013-2018)
    Figure General Motors Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table American Express Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of American Express (2013-2018)
    Figure American Express Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Fiat Chrysler Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of Fiat Chrysler (2013-2018)
    Figure Fiat Chrysler Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Ford Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of Ford (2013-2018)
    Figure Ford Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Johnson & Johnson Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of Johnson & Johnson (2013-2018)
    Figure Johnson & Johnson Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table JPMorgan Chase Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of JPMorgan Chase (2013-2018)
    Figure JPMorgan Chase Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table L'Oréal Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of L'Oréal (2013-2018)
    Figure L'Oréal Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Nissan Basic Information List
    Table Digital Marketing Spending Business Revenue (Million USD) of Nissan (2013-2018)
    Figure Nissan Digital Marketing Spending Business Revenue Market Share (2013-2018)
    Table Pfizer Basic Information List
    Table Toyota Basic Information List
    Table Unilever Basic Information List
    Table Volkswagen Basic Information List
    Table Walt Disney Basic Information List
    Table Global Digital Marketing Spending Market Size (Million USD) by Product (2013-2018)
    Figure Global Digital Marketing Spending Revenue Market Share (%) by Product (2013-2018)
    Figure Global Digital Marketing Spending Market Share by Product in 2017
    Table Global Digital Marketing Spending Market Size by Application (2013-2018)
    Figure Global Digital Marketing Spending Revenue Market Share (%) by Application in 2017
    Table Top Consumer/End Users of Digital Marketing Spending
    Figure United States Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table United States Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure United States Digital Marketing Spending Market Size Share by Players in 2013
    Figure United States Digital Marketing Spending Market Size Share by Players in 2017
    Table United States Digital Marketing Spending Market Size by Application (2013-2018)
    Figure United States Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure United States Digital Marketing Spending Market Size Share by Application in 2017
    Figure Europe Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table Europe Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure Europe Digital Marketing Spending Market Size Share by Players in 2013
    Figure Europe Digital Marketing Spending Market Size Share by Players in 2017
    Table Europe Digital Marketing Spending Market Size by Application (2013-2018)
    Figure Europe Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure Europe Digital Marketing Spending Market Size Share by Application in 2017
    Figure China Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table China Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure China Digital Marketing Spending Market Size Share by Players in 2013
    Figure China Digital Marketing Spending Market Size Share by Players in 2017
    Table China Digital Marketing Spending Market Size by Application (2013-2018)
    Figure China Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure China Digital Marketing Spending Market Size Share by Application in 2017
    Figure Japan Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table Japan Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure Japan Digital Marketing Spending Market Size Share by Players in 2013
    Figure Japan Digital Marketing Spending Market Size Share by Players in 2017
    Table Japan Digital Marketing Spending Market Size by Application (2013-2018)
    Figure Japan Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure Japan Digital Marketing Spending Market Size Share by Application in 2017
    Figure Southeast Asia Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table Southeast Asia Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure Southeast Asia Digital Marketing Spending Market Size Share by Players in 2013
    Figure Southeast Asia Digital Marketing Spending Market Size Share by Players in 2017
    Table Southeast Asia Digital Marketing Spending Market Size by Application (2013-2018)
    Figure Southeast Asia Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure Southeast Asia Digital Marketing Spending Market Size Share by Application in 2017
    Figure India Digital Marketing Spending Market Size (Million USD) and Growth Rate (2013-2018)
    Table India Digital Marketing Spending Market Size (Million USD) by Players (2013-2018)
    Figure India Digital Marketing Spending Market Size Share by Players in 2013
    Figure India Digital Marketing Spending Market Size Share by Players in 2017
    Table India Digital Marketing Spending Market Size by Application (2013-2018)
    Figure India Digital Marketing Spending Revenue Market Share (%) by Application (2013-2018)
    Figure India Digital Marketing Spending Market Size Share by Application in 2017
    Figure Global Digital Marketing Spending Market Size and Growth Rate (2018-2025)
    Table Global Digital Marketing Spending Market Size (Million USD) by Regions (2018-2025)
    Figure Global Digital Marketing Spending Market Size Share (2018-2025)
    Figure Global Digital Marketing Spending Market Size Share by Regions in 2025
    Figure United States Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Figure Europe Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Figure China Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Figure Japan Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Figure Southeast Asia Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Figure India Digital Marketing Spending Revenue (Million USD) and Growth Rate (2018-2025)
    Table Global Digital Marketing Spending Market Size (Million USD) by Type (2018-2025)
    Figure Global Digital Marketing Spending Market Size Share by Type in 2018
    Figure Global Digital Marketing Spending Market Size Share by Type in 2025
    Table Global Digital Marketing Spending Market Size (Million USD) by Application (2018-2025)
    Figure Global Digital Marketing Spending Market Size (Million USD) by Application in 2018

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